American writer, reporter & political commentator (1889-1974)
Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated.
WALTER LIPPMANN
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Drift and Mastery
When philosophers try to be politicians they generally cease to be philosophers.
WALTER LIPPMANN
A Preface to Politics
It seems like topsy-turvyland to make reason serve the irrational. Yet that is just what it has always done, and ought always to do.
WALTER LIPPMANN
A Preface to Politics
The wiser a man is, it seems to me, the more vividly he can see the future as part of the evolving present. He doesn't break the flow of life, he directs it, hastens it, but preserves its continuity.
WALTER LIPPMANN
Drift and Mastery: An Attempt to Diagnose the Current Unrest
The balancing of present wants against the future is really the central problem of ethics.
WALTER LIPPMANN
Drift and Mastery: An Attempt to Diagnose the Current Unrest
All achievement should be measured in human happiness.
WALTER LIPPMANN
A Preface to Politics
Most men, after a little freedom, have preferred authority with the consoling assurances and the economy of effort it brings.
WALTER LIPPMANN
A Preface to Morals
Unless our ideas are questioned, they become part of the furniture of eternity.
WALTER LIPPMANN
The Stakes of Diplomacy
Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.
WALTER LIPPMANN
Public Opinion
A large plural society cannot be governed without recognizing that, transcending its plural interests, there is a rational order with a superior common law.
WALTER LIPPMANN
Essays in the Public Philosophy
There is nothing disastrous in the temporary nature of our ideas. They are always that. But there may very easily be a train of evil in the self-deception which regards them as final. I think God will forgive us our skepticism sooner than our Inquisitions.
WALTER LIPPMANN
A Preface to Politics
When men can no longer be theists, they must, if they are civilized, become humanists.
WALTER LIPPMANN
A Preface to Morals
Private property was the original source of freedom. It still is its main bulwark.
WALTER LIPPMANN
The Method of Freedom
The systems of stereotypes may be the core of our personal tradition, the defenses of our position in society. They are an ordered more or less consistent picture of the world, to which our habits, our tastes, our capacities, our comforts and our hopes have adjusted themselves. They may not be a complete picture of the world, but they are a picture of a possible world to which we are adapted. In that world, people and things have their well-known places, and do certain expected things. We feel at home there. We fit in. We are members.
WALTER LIPPMANN
Public Opinion
That is what kills political writing, this absurd pretense that you are delivering a great utterance. You never do. You are just a puzzled man making notes about what you think. You are not building the Pantheon.
WALTER LIPPMANN
"Taking a Chance", Force and Ideas: The Early Writings
When distant and unfamiliar and complex things are communicated to great masses of people, the truth suffers a considerable and often a radical distortion. The complex is made over into the simple, the hypothetical into the dogmatic, and the relative into an absolute.
WALTER LIPPMANN
The Public Philosophy
The true speech of man is idiomatic, if not of the earth and sky, then at least of the saloon and the bleachers.
WALTER LIPPMANN
"Taking a Chance", Force and Ideas: The Early Writings
Thought is not made in a vacuum, nor created out of likeness. It requires travel and shipping and the coming and going of strangers to impregnate a civilization. That is why thought has flourished in cities which lie along the paths of communication. Nineveh, Athens, Alexandria, Rome, Venice, the Hansa towns, London, Paris -- they have made ideas out of the movement and contact of many people. Men are jostled into thought. Left alone they spin the same thread from the same dream. A community which is self-contained and homogeneous and secluded is intellectually deaf, dumb, and blind. It can cultivate robust virtue and simple dogmatism, but it will not invent or throw out a profusion of ideas.
WALTER LIPPMANN
The Stakes of Diplomacy
The best servants of the people, like the best valets, must whisper unpleasant truths in the master's ear. It is the court fool, not the foolish courtier, whom the king can least afford to lose.
WALTER LIPPMANN
A Preface to Politics
Where there is no danger of overt action there is rarely any interference with freedom. That is why there has so often been amazing freedom of opinion within an aristocratic class which at the same time sanctioned the ruthless suppression of heterodox opinion among the common people. When the Inquisition was operating most effectively against the bourgeois who had lapsed into heresy, the princes of the Church and the nobles enjoyed the freedom of the Renaissance.
WALTER LIPPMANN
Men of Destiny